What Are Cookies and Tracking Technologies

Cookies are small text files that websites place on your device to remember information about your visit. At falonexira, we use various tracking technologies to understand how our budgeting education platform serves you best.

Think of cookies as digital bookmarks. When you visit our site to explore budgeting courses or read financial tips, certain information gets stored locally. This might include your language preference, which articles you've read, or whether you've already seen our newsletter signup.

Beyond traditional cookies, we also use web beacons, pixel tags, and similar technologies that help us understand user patterns. These tools work together to create a picture of how people interact with our financial education content.

Types of Tracking We Use

Essential Cookies (Cannot Be Disabled)

Optional Tracking (Can Be Rejected)

Analytics Tracking: We measure which budget planning articles are most helpful, how long people spend on course pages, and which financial calculators get used most frequently. This helps us improve our educational content.

Marketing Cookies: These track your interests across our site to show relevant course recommendations. If you've been reading about debt management, we might highlight our debt reduction course in future visits.

Preference Storage: Remembers your chosen settings like dark mode, preferred course categories, or notification preferences to personalize your experience.

How Tracking Enhances Your Experience

Here's what happens when you allow our tracking technologies. Say you're exploring our emergency fund calculator and then browse articles about saving strategies. Our system recognizes this pattern and might suggest our comprehensive emergency planning course during your next visit.

For returning students, cookies remember where you left off in video lessons, which worksheets you've downloaded, and your progress through our budgeting fundamentals series. Without these, you'd need to manually navigate back to your spot each time.

Data Retention and Your Control

Essential cookies remain active only during your session or for short periods needed for functionality. Analytics data gets aggregated and anonymized after 90 days, meaning individual browsing patterns become part of general usage statistics rather than personal profiles.

Marketing cookies typically expire after one year, but you can clear them anytime through your browser settings. We also respect "Do Not Track" signals when technically feasible, though some functionality may be limited.

Your rejection preferences get stored locally and persist across sessions. If you decline non-essential cookies today, our system remembers this choice for future visits unless you change your browser settings or clear your data.

Managing Your Cookie Preferences

The button above provides the quickest way to reject all non-essential tracking. This immediately removes analytics, marketing, and preference cookies while keeping essential functionality intact.

Most browsers allow you to block cookies entirely, accept only first-party cookies, or get prompted before each cookie placement. Remember that blocking essential cookies may prevent proper site functionality, including login capabilities and course progress tracking.

Third-Party Integration

Some cookies come from external services we integrate with, like video hosting for our course content or analytics platforms that help us understand site performance. These providers have their own privacy policies governing data use.

For instance, when you watch embedded course videos, the hosting service may place cookies to remember playback quality preferences or track viewing completion for our educational analytics.

We carefully vet third-party services to ensure they meet our privacy standards, but we cannot control their cookie practices once you interact with their content.